When Visit Seattle decided to show the world that their city is truly accessible, they didn't publish a checklist. They told a real story.
In partnership with Wheel the World, Visit Seattle launched a full media production campaign featuring Maggie and Brad Smith — a real couple who both use wheelchairs due to spinal cord injuries, and who document their adventures as @team.mb.adventures. Over three days of filming across Seattle's most iconic locations — the Aquarium, MoPOP, Pike Place Market, Argosy Harbor Cruise, and the waterfront — they captured what it actually feels like to explore Seattle as a wheelchair user.
But the work goes beyond content. Visit Seattle holds Destination Verified status through Wheel the World — meaning hotels, attractions, and routes across the city have been physically assessed and verified for accessibility. In preparation for FIFA World Cup 2026, that work extended to the Unity Loop, Seattle Center, parks, and transit centers — ensuring every traveler, regardless of ability, can navigate the city with confidence.
Seattle didn't just say it's accessible. It proved it.
